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BoldTrail (formerly kvCORE) vs. Top Real Estate Systems for real estate agents
BoldTrail is Inside Real Estate's all-in-one platform, the product that was sold as kvCORE until the 2024 rebrand: configurable IDX websites, an AI-powered Smart CRM, listing marketing, analytics and transaction integration, in Base, Plus and Pro packages. Its site publishes no prices, setup fees or terms; many agents get it through their brokerage. Top Real Estate Systems publishes its prices and does the work BoldTrail does not list: the Google map, reviews, listings and AI answers, from $199 a month, with a website at $799 and managed ads at $999. Here is how they line up.
BoldTrail package details read from boldtrail.com and its front-office package comparison on 20 October 2026.
What agents say · all reviews · 5.0 on Google
They have done such a fantastic job managing my Google business profile
I have had more, come list me calls and high intent buyers since partnering up with this company. HIGHLY RECOMMENDED!!!!
Top Real Estate Systems does an excellent job with my Google and AI marketing
Side by side
| BoldTrail | TRES Get Known ($799/mo) / Get Called ($999/mo) | |
|---|---|---|
| Published price | No: Base, Plus and Pro packages are shown with features only and a See a demo button | Yes: $799 a month (Get Known), $999 a month (Get Called); Google-only plans from $199 |
| Setup fee | Not shown | None |
| Term | Not shown | 12-month term; billing starts at purchase, site usually live in under 2 weeks |
| Website | Configurable IDX websites with IDX home search and search alerts on every package; AI search alerts and insights on Plus and Pro | Custom site built for Google and AI, up to 10 area pages, 5 launch articles then 2 a month, hosting included; no IDX |
| CRM | AI-powered Smart CRM with mobile apps on every package; Smart Number for all users on Pro | Not included; TRES links to the CRM you already use |
| Google Business Profile | Not mentioned on the package comparison or home page | Fully managed: posts, review responses, profile kept current, 25-point rank scans |
| AI visibility | Not listed; BoldTrail's AI is inside the CRM and the home search, not a check on whether ChatGPT or Google AI name you | Monthly tracking across 5 AI platforms, included from Get Chosen up |
| Managed ads | Not in the packages; lead generation and social ads are sold as Marketplace add-ons such as PropertyBoost and Leads360, with no prices shown | Get Called: Google Ads and Local Services Ads managed in your own account; spend stays yours |
| Who keeps the site | Ask BoldTrail, or your brokerage if it supplies the platform | You, after 12 monthly payments |
| Built for | Agents, teams, brokerages and enterprises; back-office, recruiting and billing products sit alongside the agent platform | Individual agents and small teams who want to be found on Google and named by AI |
Prices and features for other companies were read from their public pricing pages on 20 October 2026 and can change at any time; check their sites before you buy. Sierra Interactive, Follow Up Boss, Ylopo, CINC, BoldTrail, Luxury Presence, Real Geeks and BrightLocal are trademarks of their owners. Top Real Estate Systems is not affiliated with any of them, and this page is TRES’s own comparison.
What is BoldTrail, and is it the same as kvCORE?
BoldTrail is the real estate platform from Inside Real Estate. In June 2024 Inside Real Estate rebranded its product portfolio, including kvCORE, as BoldTrail, and its own blog compares the two under the title kvCORE vs BoldTrail. As of 20 October 2026 the front-office package comparison lists three packages, Base, Plus and Pro, each with configurable IDX websites, an AI-powered Smart CRM, listing management and marketing, business analytics, transaction integration, mobile apps and training. Plus and Pro add AI search alerts and insights; Pro includes the Listing Machine, Design Center and Present add-ons. No package shows a price.
Does BoldTrail manage a Google Business Profile?
Google Business Profile management is not mentioned on BoldTrail's home page or package comparison as of 20 October 2026. The platform is organized around the IDX website, the CRM, marketing automation and back-office tools. The free Google map listing, reviews, citations and whether AI assistants name you are outside what the packages list, so if that is the goal, ask on the demo or look elsewhere.
How does TRES compare on the website?
TRES Get Known is $799 a month on a 12-month term and includes a custom website built for Google and AI, usually live in under two weeks, up to 10 area pages, 5 launch articles then 2 new articles a month, hosting, and everything in Get Chosen: full Google Business Profile management, review responses, and monthly AI-visibility tracking. After 12 monthly payments the website is yours to keep. TRES websites do not include MLS/IDX home search or a CRM; they are built to get the agent found and quoted, and link out to the agent's brokerage search and existing CRM.
What if my brokerage already gives me BoldTrail?
Keep it. Many brokerages supply BoldTrail or kvCORE to every agent, and TRES does not replace it. TRES does not sell a CRM, and a TRES-built website can send its leads into the BoldTrail CRM like any other source. What TRES adds is the part the brokerage platform does not do: managing the Google Business Profile, responding to reviews, keeping listings consistent, scanning map rank at 25 points every month, and tracking whether ChatGPT, Gemini and Google AI name you.
What about ads?
BoldTrail's packages do not include advertising; lead generation and social ads are Marketplace add-ons with no prices shown on its site. TRES Get Called is $999 a month and adds managed Google Ads and Local Services Ads to Get Known. The ad spend stays in the agent's own Google account; TRES is added as a manager and never holds or spends the agent's money.
Which one should an agent pick?
Pick BoldTrail if you want an IDX site, CRM, marketing automation and transaction tools in one platform, especially if your brokerage already pays for it. Pick TRES if the goal is to be found on the Google map and named by AI assistants, you want published prices with no demo, and you want a website that is yours after 12 months. If you already have BoldTrail, the honest answer is that TRES sits beside it rather than replacing it.
Where the facts on this page come from
Want to see where you stand today?
Top Real Estate Systems runs the searches your clients run on Google and the major AI assistants, then sends you a written report of who gets named. Free, no card.