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Lofty vs. Top Real Estate Systems for real estate agents
Lofty sells an all-in-one platform for agents, teams and brokerages: an AI-powered CRM, an IDX website, AI agents and paid lead-gen programs, with prices given in a quote. Top Real Estate Systems is not a CRM.
It gets an agent found on Google and named by AI assistants, at published prices from $199 a month, and sends leads to whatever CRM the agent already runs, Lofty included. Here is what each one does and does not do.
Lofty plan details read from lofty.com/price-packages and lofty.com on 23 October 2026.
What agents say · all reviews · 5.0 on Google
They have done such a fantastic job managing my Google business profile
I have had more, come list me calls and high intent buyers since partnering up with this company. HIGHLY RECOMMENDED!!!!
Top Real Estate Systems does an excellent job with my Google and AI marketing
Side by side
| Lofty | Top Real Estate Systems | |
|---|---|---|
| Published price | No. Lofty Agent, Team, Broker and Enterprise all show "Request Pricing"; price varies by package, seat count, upgrades and lead-gen programs | Yes: DIY Game Plan $199 or Foundation $399 a month; on Foundation, AI Visibility +$100, Website +$100 plus $999 build, Managed Ads +$200 plus $299 setup |
| Setup fee | Not stated on the pricing page | None on DIY or Foundation; one-time $999 Website build and $299 Managed Ads setup |
| Term | Not stated on the pricing page | Month to month on everything; Managed Ads has a 90-day minimum |
| What it is | A platform: AI CRM with unlimited contacts, email and texting, basic dialer, lead routing, IDX website, AI agents, mobile app | A done-for-you visibility service: Google Business Profile, reviews, listings, keyword tracking and AI-answer tracking |
| Website | Customizable IDX website with home search on every plan; hyperlocal SEO website and SEO setup sold as add-ons | Website switch on Foundation (+$100 a month plus $999 build): built in about 14 days, your domain and content yours from day one, 1 SEO article a month |
| Google Business Profile | Not listed among plan features on the pricing page | Run for you on Foundation: custom posting plan with at least 5 posts a week, every review answered within 2 business days, listings kept matching on Apple Maps, Bing, Yelp and more |
| AI visibility | Not listed; its AI features (Cowork, AI agents, AI lead scoring) work inside the CRM | Tracked monthly in ChatGPT, Gemini, Google AI Mode and AI Overviews, with screenshots, on the AI Visibility switch (+$100 a month) |
| Ads and lead gen | Lead Gen Service and digital ads as add-ons; a 20% ad management fee on digital advertising; Google LSA listed as a product | Google Ads and Local Services Ads run in your own accounts on the Managed Ads switch (+$200 a month plus $299 setup); you pay Google directly, no minimum spend |
| CRM | Yes, the core product | None sold; leads go to the CRM you already use, Lofty included |
| What you keep if you leave | Not stated on the pricing page | Your Google profile, domain and website content, always |
| Built for | Agents, teams, brokerages and enterprises, priced by seats | Individual agents and small teams who want to be found on Google and named by AI |
Lofty prices and features were read from its public pages on 23 October 2026 and can change at any time; check its site before you buy. "Not stated" means the pricing page does not say. Lofty is a trademark of its owner.
Top Real Estate Systems is not affiliated with Lofty, and this page is TRES’s own comparison; if a figure here is out of date, email team@toprealestatesystems.com and it will be corrected. No one controls Google or any AI platform, and TRES does not guarantee a ranking or an AI mention.
What is Lofty?
Lofty is an all-in-one real estate platform. Its pricing page on 23 October 2026 listed four packages, Lofty Agent, Lofty Team, Lofty Broker and Lofty Enterprise, all marked "Request Pricing," with price depending on the package, seat count, optional upgrades and lead-gen programs.
Every package lists a customizable IDX website, an AI-powered CRM with unlimited contacts, email and texting, a basic dialer, AI agents and a dedicated customer success manager. Add-ons include a Lead Gen Service, a Power Dialer, a Hyperlocal SEO Website and SEO Setup Services.
Is TRES a Lofty alternative?
Only for part of what Lofty does. Lofty is where leads land and get worked: CRM, dialer, texting, AI agents and an IDX website. Top Real Estate Systems does not sell a CRM.
It makes more people find you in the first place: it runs your Google Business Profile and reviews, scans your map rank and tracks whether ChatGPT, Gemini and Google AI name you. Many agents can use both, with TRES sending leads into Lofty.
Does Lofty do anything for Google or AI visibility?
Lofty lists SEO on its website and sells a Hyperlocal SEO Website and SEO Setup Services as add-ons, and its homepage lists Google Local Services Ads. Google Business Profile management and AI-answer tracking are not listed among the plan features on its pricing page as of 23 October 2026, so ask Lofty directly what is included if those are what you want.
How do the prices compare?
Lofty does not publish prices; you get a quote based on package and seats, and its pricing page lists a 20% ad management fee on digital advertising and a $70 a month Home Evaluation Page for seller lead gen without an IDX site.
TRES publishes every price: Foundation $399 a month, $499 with AI Visibility, and a website for $100 a month more plus a one-time $999 build, all month to month, with no setup fee on DIY or Foundation.
What happens to my website if I leave?
With TRES, your domain and the website built on the Website switch, content included, are yours from day one. Lofty's pricing page does not state the contract term, cancellation terms or what happens to the IDX website when you leave, so ask before you sign.
Where each one fits
Lofty is the better fit if
- You want one platform for your CRM, dialer, texting and AI follow-up
- You want an IDX website with home search in the same system
- You run a team or brokerage that needs lead routing across many seats
- You want paid lead-gen programs managed inside your CRM
TRES is the better fit if
- You already have a CRM and do not want to switch
- You want the Google profile and AI visibility done for you, with screenshots every month
- You want published prices and month to month from $399
- You want a website built for $100 a month plus a $999 build that is yours from day one
Which one should an agent pick?
Pick Lofty if you want one platform for your CRM, dialer, texting, AI follow-up and IDX website, you run a team or brokerage that needs lead routing across seats, or you want paid lead-gen programs in the same system.
Pick TRES if you already have a CRM you like, you want the Google profile and AI visibility done for you with proof every month, and you want published prices with no sales call.
Where the facts on this page come from
- Lofty price packages page (read 23 October 2026)
- Lofty homepage (read 23 October 2026)
- TRES DIY Game Plan
- TRES Foundation
- TRES AI Visibility switch
- TRES Website switch
Want to see where you stand today?
Top Real Estate Systems runs the searches your clients run on Google and the major AI assistants, then sends you a written report of who gets named. Free, no card.