Publicity for real estate agents
Announce your news
on the newswire.
TRES writes your real estate press release and pays to distribute it through a newswire to news and business websites that publish wire content. You approve every word before it goes out.
What does a press release actually do for a real estate agent?
A syndicated press release puts your name, your brand and your milestone onto news and business sites that carry newswire content. Those pages can show up when someone searches your name, and the links become collateral you can use in a listing presentation. Which sites pick up a release, and how long they keep it, is up to each site.
See one in action: TRES’s own October 2026 announcement is in the TRES newsroom.
What TRES will not claim: a press release is not a ranking tool, not an AI-recommendation tool, and not a source of high-authority backlinks. Anyone selling it that way is overselling it. TRES sells a release for what it is — your announcement, published on news sites, with links you can point to.
Written for you
You send the facts. TRES writes the release and sends it back for your approval.
Syndicated
Distributed through a newswire to news, business and regional sites that carry wire content.
Placement report
You get a report of where the release was published, with the live links to use on your site, in presentations and on social.
Compliance checked
Fair Housing wording and your brokerage disclosure checked before anything goes out.
Is a press release the same as news coverage?
A press release is not the same as news coverage. A TRES release is paid distribution: the newswire publishes it on news and business websites that carry wire content, marked as a press release. Editorial coverage is when a reporter or editor decides to write about you. No one can buy or guarantee that, and TRES does not promise it, or any particular site, placement or number of views.
What happens after you order a press release?
You send the facts
After you order, TRES sends a link to a short form for your news, your quote, your license and brokerage details, and a headshot, logo or listing photo.
TRES writes the draft
It is written as news, not an ad, and checked for Fair Housing wording and your brokerage disclosure.
You approve it
Nothing goes out until you sign off on the wording.
The newswire reviews it
The newswire's editors check every release and can ask for changes or decline one that breaks their rules, such as a release that reads like an advertisement.
It is distributed
The release goes out to the newswire's network of news and business websites.
You get the placement report
TRES sends the report of where it was published, with the live links.
How much does a press release cost?
Writing and distribution are both included in every option below.
Not sure which milestone to announce? Tell TRES what is happening and you will get a recommendation.
Press release questions
What is included in a TRES press release?
A TRES press release includes writing the release from the facts you send, your approval of the wording, a Fair Housing and brokerage-disclosure check, paid distribution through a newswire, and a placement report with the live links. You can use the links on your website, in listing presentations and on social.
Will a press release make AI recommend me?
A press release will not make an AI assistant recommend an agent, and TRES does not sell press releases as a ranking or AI-recommendation tool. A release is there to put the agent's name and brand on news sites they can point to.
What can a press release be about?
A record sale, a new team member, an award, a community event, a market report, or a new office. If it would interest someone outside your office, it works as a release.
How long does a press release take to go out?
How long a press release takes to go out depends mostly on how quickly you send the facts and approve the draft. TRES submits it once you approve, and the newswire's editors review releases on weekdays only, so a release approved late on a Friday usually goes out the following week. TRES does not promise a publication date.
Is a press release the same as news coverage?
A press release is not the same as news coverage. A TRES release is paid distribution: the newswire publishes it on news and business websites that carry wire content, marked as a press release. Editorial coverage is when a reporter decides to write about you, and no one can buy or guarantee that.
Ready to announce something?
Tell TRES what happened and your release gets drafted for approval.
Start a press release