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Follow Up Boss vs. Top Real Estate Systems for real estate agents
Follow Up Boss is a real estate CRM: the place leads land, get routed and get followed up. Its pricing page lists Grow at $69 per user a month, Pro at $499 a month for ten users and Platform at $1,000 a month for thirty, with no contract.
Top Real Estate Systems is not a CRM. It gets an agent found on Google and named by AI assistants, from $199 a month, and connects to Follow Up Boss or whatever CRM the agent already runs. They are different tools, so here is what each one does and does not do.
Follow Up Boss plan details read from followupboss.com/pricing on 20 October 2026.
What agents say · all reviews · 5.0 on Google
They have done such a fantastic job managing my Google business profile
I have had more, come list me calls and high intent buyers since partnering up with this company. HIGHLY RECOMMENDED!!!!
Top Real Estate Systems does an excellent job with my Google and AI marketing
Side by side
| Follow Up Boss | TRES Foundation ($399/mo) / Foundation + AI ($499/mo) | |
|---|---|---|
| Published price | Yes: Grow $69 per user a month, Pro $499 a month (10 users), Platform $1,000 a month (30 users); two months free on annual billing | Yes: $399 a month (Foundation), $499 a month with AI Visibility; DIY Game Plan $199 |
| Setup fee | None stated; the page says no setup fees | None |
| Term | No contract, cancel any time; 14-day free trial | Month to month, no contract |
| What it is | A CRM: lead routing, Smart Lists, action plans, email sync, calling and texting, reporting, mobile app, AI summaries and lead prioritization | A done-for-you visibility service: Google Business Profile, reviews, listings, keyword tracking and AI-answer tracking |
| Calling and texting | Included on Pro and Platform; a $39 per user a month add-on on Grow | Not applicable; TRES does not run your phone |
| Website | Connects to the website you already have; no website builder is described on the pricing page | Website switch: +$100 a month plus a one-time $999 build, built in about 14 days, yours from day one |
| Google Business Profile | Not mentioned | Run for you: at least 5 posts a week, every review answered within 2 business days, listings kept matching, 25 keywords and 3 competitors tracked |
| AI visibility | Not mentioned; its AI features work inside the CRM on leads you already have | AI Visibility switch (+$100 a month): ChatGPT, Gemini, Google AI Mode and AI Overviews checked monthly, with screenshots |
| Managed ads | Not offered; a Facebook Lead Ads integration captures leads into the CRM | Managed Ads switch (+$200 a month plus $299 setup): Google Ads and Local Services Ads run in your own accounts; 90-day minimum |
| Built for | Agents, teams and brokerages that need one inbox for every lead source; priced per seat | Individual agents and small teams who want to be found on Google and named by AI |
Prices and features for other companies were read from their public pricing pages on 20 October 2026 and can change at any time; check their sites before you buy. Sierra Interactive, Follow Up Boss, Ylopo, CINC, BoldTrail, Luxury Presence, Real Geeks and BrightLocal are trademarks of their owners. Top Real Estate Systems is not affiliated with any of them, and this page is TRES’s own comparison.
What is Follow Up Boss?
Follow Up Boss is a real estate CRM. Its pricing page on 20 October 2026 listed three plans: Grow at $69 per user a month, Pro at $499 a month for ten users with extra users at $49, and Platform at $1,000 a month for thirty users with extra users at $20.
Annual billing takes the price to $58, $416 and $833 and includes two months free. There is no contract and a 14-day free trial. Every plan includes unlimited contacts, lead sources, integrations and the mobile app; unlimited calling and texting is included on Pro and Platform and is a $39 per user a month add-on on Grow.
Is TRES a Follow Up Boss alternative?
No. Follow Up Boss manages the leads you already have. Top Real Estate Systems makes more people find you in the first place: it runs your Google Business Profile, reviews and listings, scans your map rank every month and tracks whether ChatGPT, Gemini and Google AI name you.
The two do different jobs, and most TRES clients keep their existing CRM. TRES does not sell a CRM and does not replace one.
Does Follow Up Boss do anything for Google or AI visibility?
Not on its pricing page as of 20 October 2026. Google Business Profile, local SEO and AI search are not mentioned. Its AI features, smart summaries, smart messages, suggested tasks and predictive lead prioritization, work on leads inside the CRM. If being found on the Google map or named by an AI assistant is the goal, that work has to come from somewhere else.
How do TRES and Follow Up Boss work together?
Leads that come from the Google profile, the free-report form or a TRES-built website can be sent into Follow Up Boss like any other lead source, and the agent follows up there. TRES Foundation is $399 a month and runs the Google profile for you: at least 5 posts a week, every review answered within 2 business days, listings kept matching and a monthly scorecard.
The AI Visibility switch adds $100 a month ($499 total) and tracks what ChatGPT, Gemini, Google AI Mode and Google AI Overviews say about you, with screenshots, who AI names instead of you, and fixes on the sites AI reads. Agents who want their Follow Up Boss set up properly can add the Nicole Gaudet 90-Day Intensive ($2,000 a month for 3 months), which includes three Follow Up Boss automations built.
What does it cost to run both?
A solo agent on Follow Up Boss Grow with calling pays $108 a month ($69 plus the $39 calling add-on) with no contract. Adding TRES Foundation at $399 brings the total to $507 a month, also month to month; Foundation with AI Visibility at $499 makes it $607. A ten-person team on Pro at $499 plus Foundation pays $898. Prices from each company's pricing page on 20 October 2026.
Which one should an agent pick?
If you have leads coming in and no system to follow them up, pick Follow Up Boss; that is the problem it solves. If the phone is quiet because buyers cannot find you on Google or an AI assistant names someone else, pick TRES; a CRM cannot fix that.
If both are true, the usual order is to start TRES first so there is something to follow up, then add the CRM when the volume justifies a seat.
Where the facts on this page come from
Want to see where you stand today?
Top Real Estate Systems runs the searches your clients run on Google and the major AI assistants, then sends you a written report of who gets named. Free, no card.