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Ylopo vs. Top Real Estate Systems for real estate agents
Ylopo sells paid lead generation: Facebook and Google ads that drive buyers and sellers to a branded home-search website, with AI text and voice follow-up on every lead. Its pricing page lists three plans, Solo, Growing Team and Complete, and says pricing scales to your market, with no monthly price, setup fee, minimum ad spend or term shown.
Top Real Estate Systems publishes its prices and works the other side of the funnel: the Google map, reviews, listings and AI answers, from $199 a month, with Foundation at $399, a website switch at $100 a month plus a $999 build, and a managed ads switch at $200 a month plus a $299 setup. Here is how they line up.
Ylopo plan details read from ylopo.com/pricing on 20 October 2026.
What agents say · all reviews · 5.0 on Google
They have done such a fantastic job managing my Google business profile
I have had more, come list me calls and high intent buyers since partnering up with this company. HIGHLY RECOMMENDED!!!!
Top Real Estate Systems does an excellent job with my Google and AI marketing
Side by side
| Ylopo | TRES Foundation ($399/mo) + switches | |
|---|---|---|
| Published price | No: all three plans say pricing scales to your market and point to a demo or ROI calculator | Yes: Foundation $399 a month; + AI $100, + Website $100 (+$999 build), + Ads $200 (+$299 setup); DIY Game Plan $199 |
| Setup fee | Not shown; the FAQ says terms and onboarding are covered on the demo | None on Foundation; one-time $999 website build, $299 ads setup |
| Term | Not shown on the pricing page | Month to month; site built in about 14 days; Managed Ads has a 90-day minimum |
| Ad spend | Paid to the ad platforms on top of the plan; the page's ROI calculator uses $3,000 a month as its sample figure, not a stated minimum | Managed Ads switch only; you set the budget and pay Google directly, no minimum ad spend |
| Website | Branded home-search website on every plan | Website switch, +$100/mo plus $999 build: custom site built for Google and AI, 1 SEO article a month; no IDX |
| Lead follow-up | AI text nurture on Solo; AI text and voice that qualifies and live-transfers from Growing Team up; CRM integration on Complete | Not included; TRES links to the CRM you already use |
| Google Business Profile | Google Local presence and managed LSA listed on the Complete plan only; not detailed | Run by TRES on Foundation: at least 5 posts a week, every review answered within 2 business days, 25 keywords tracked |
| AI visibility | Not listed; Ylopo AI is a lead-conversation tool, not a check on whether ChatGPT or Google AI name you | AI Visibility switch, +$100/mo: tracks ChatGPT, Gemini, Google AI Mode and AI Overviews, with screenshots |
| Managed ads | The core of the product: buyer and seller lead generation and dynamic remarketing on every plan; Radar outcome-based leads on Complete | Managed Ads switch, +$200/mo plus $299 setup: Google Ads and Local Services Ads in your own accounts; you set the budget and pay Google |
| Built for | Agents and teams buying leads at volume, with team routing and reporting from Growing Team up | Individual agents and small teams who want to be found on Google and named by AI |
Prices and features for other companies were read from their public pricing pages on 20 October 2026 and can change at any time; check their sites before you buy. Sierra Interactive, Follow Up Boss, Ylopo, CINC, BoldTrail, Luxury Presence, Real Geeks and BrightLocal are trademarks of their owners. Top Real Estate Systems is not affiliated with any of them, and this page is TRES’s own comparison.
What is Ylopo?
Ylopo is a digital marketing platform for real estate agents and teams built around paid lead generation. Its pricing page on 20 October 2026 listed three plans. Solo includes buyer and seller lead generation, dynamic remarketing, a branded home-search website and AI text nurture. Growing Team adds Ylopo AI text and voice that qualifies leads and live-transfers them, plus team routing, roles and reporting.
Complete adds Radar outcome-based leads, advanced remarketing, CRM integration, and Google Local presence with managed Local Services Ads. No plan shows a price, setup fee, minimum ad spend or contract term; the page says pricing scales to your market and sends visitors to a demo.
Does Ylopo manage a Google Business Profile?
Ylopo's Complete plan lists Google Local presence and managed LSA as of 20 October 2026, with no further detail on the pricing page. Solo and Growing Team do not list it. Nothing on the page describes posting, review responses, citations or map rank tracking, so ask on the demo exactly what Google Local presence covers before you count on it.
How does TRES compare on the website?
TRES sells the website as a switch on Foundation. Foundation is $399 a month and runs the agent's Google Business Profile: at least 5 posts a week, every review answered within 2 business days, and listings kept matching. The Website switch adds $100 a month plus a one-time $999 build fee for a custom site built for Google and AI in about 14 days, with 1 SEO article a month.
The AI Visibility switch adds $100 a month and tracks what ChatGPT, Gemini, Google AI Mode and Google AI Overviews say, so Foundation with AI and Website is $599 a month plus $999 once. Everything is month to month, and the agent owns the website, domain and content, from day one.
TRES websites are built to get the agent found and quoted. TRES connects the agent's existing IDX home search to the site (the agent keeps paying their IDX provider) and works with the CRM the agent already uses; TRES does not sell an IDX or a CRM.
What about lead follow-up and AI?
Ylopo's AI texts and calls the leads its ads generate, qualifies them and hands them to the agent. TRES does not do that; it does not sell a CRM or a conversation tool, and agents keep whatever follow-up system they already use.
TRES's AI work is the other direction: every month it checks whether ChatGPT, Gemini, Google AI Mode and AI Overviews name the agent, with screenshots, and fixes the sites those assistants cite.
What about ads?
Ads are Ylopo's core product, with the ad spend paid to the platforms on top of the plan and the plan price itself quoted by demo. TRES Managed Ads is a switch on Foundation at $200 a month plus a one-time $299 setup, with a 90-day minimum and then month to month.
It runs Google Ads and Local Services Ads in the agent's own accounts; the agent sets the budget and pays Google directly, and there is no minimum ad spend. TRES is added as a manager and never holds or spends the agent's money.
Which one should an agent pick?
Pick Ylopo if you want to buy a steady volume of internet leads, you have the budget for ad spend on top of the platform fee, and you want AI to work those leads before you talk to them.
Pick TRES if you want the people already searching your town on Google and asking AI assistants to find you first, you want published prices with no demo, and you want month-to-month terms and a website you own from day one. Some agents run both; they do not overlap much.
Where the facts on this page come from
Want to see where you stand today?
Top Real Estate Systems runs the searches your clients run on Google and the major AI assistants, then sends you a written report of who gets named. Free, no card.