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BulletProof vs. Top Real Estate Systems for real estate agents
BulletProof Real Estate Agent and Top Real Estate Systems sell agents the same goal: be the name Google and AI give when a buyer or seller asks who to call. BulletProof bundles that work with its own CRM, missed-call text back and group coaching.
TRES does the Google and AI work for you, sends the leads to the CRM you already use, and on its Website switch the site is yours from day one. Here is how they line up, price by price.
BulletProof plan details read from joinbulletproof.com/pricing on 23 October 2026.
What agents say · all reviews · 5.0 on Google
They have done such a fantastic job managing my Google business profile
I have had more, come list me calls and high intent buyers since partnering up with this company. HIGHLY RECOMMENDED!!!!
Top Real Estate Systems does an excellent job with my Google and AI marketing
Side by side
| BulletProof | Top Real Estate Systems | |
|---|---|---|
| Entry Google plan | Flagship, $399 a month: 50+ verified profiles and backlinks, Google Maps visibility, AI search foundation, review growth, CRM, group coaching | Foundation, $399 a month: Google profile optimized in month one, then run for you |
| Google + AI plan | No separate tier; "AI Search Foundation" is listed on every plan | Foundation + AI Visibility, $499 a month: adds AI tracking with screenshots, who AI names instead of you, and fixes |
| Website plan | Pro, $999 a month: IDX website, home valuation capture, lead nurture, self-service blog | Foundation + Website, $499 a month plus a one-time $999 build: built in about 14 days, month to month |
| Top plans | Premium $1,250 (VIP manager, weekly done-for-you blogs, quarterly PR, voice AI, expired-listing leads) · Platinum $3,999 (one agent per market) | Foundation with all three switches, $799 a month plus $1,298 once (adds Google Ads and Local Services Ads) · one-on-one coaching sold separately: Nicole Gaudet 90-Day Intensive $2,000 a month for 3 months, Jason Lash $2,000 a month |
| Do-it-yourself plan | None listed | DIY Game Plan, $199 a month: monthly audit, 5 homework tasks a month, a monthly group coaching call, 10 keywords tracked; month to month |
| Yearly billing | Yearly option priced at 11 months (for example $4,389 a year on Flagship) | Monthly billing |
| Setup fee | Not stated on the pricing page ("No hidden fees") | None on DIY or Foundation; one-time $999 Website build and $299 Managed Ads setup |
| Term | Not stated on the pricing page | Month to month on everything; Managed Ads has a 90-day minimum |
| Google Business Profile | Google Maps and local seller-search visibility on every plan; posting details not stated on the pricing page | Custom posting plan with at least 5 posts a week, every review answered within 2 business days, listings kept matching on Apple Maps, Bing, Yelp and more |
| AI visibility | "Structured for ChatGPT, Google AI, and Perplexity recognition" on every plan; tracking and proof format not stated | Tracked monthly in ChatGPT, Gemini, Google AI Mode and AI Overviews, with screenshots, on the AI Visibility switch (+$100 a month) |
| Keywords | Not stated on the pricing page | 10 tracked on DIY; 25 plus 3 competitors on Foundation |
| Website | IDX website with MLS search on Pro and up; not on Flagship | Built for you in about 14 days on the Website switch, with 1 SEO article a month; your domain and content are yours from day one |
| CRM and follow-up | CRM and pipeline, missed-call text back on every plan; lead-nurture workflows on Pro and up; voice AI on Premium and up | None sold; leads go to the CRM you already use |
| Coaching | Three group coaching calls a week and twice-monthly sales coaching on every plan; VIP manager on Premium and up | A monthly group coaching call on DIY; one-on-one coaching sold separately (Nicole Gaudet, two 30-minute calls a month; Jason Lash, two 60-minute calls a month) |
| Ads | Local Services Ads management on every plan; managed Meta ads on Premium and up | Google Ads and Local Services Ads run in your own accounts on the Managed Ads switch (+$200 a month plus $299 setup); you pay Google directly |
| Press releases | Quarterly AI visibility PR on Premium and up | Sold separately: $249 single, $349 with APNews.com, $599 for three used within 12 months |
| Market exclusivity | Platinum only, one agent per market | No |
| What you keep if you leave | Not stated on the pricing page | Your Google profile, domain and website content, always |
BulletProof prices and features were read from its public pricing page on 23 October 2026 and can change at any time; check its site before you buy. "Not stated" means the pricing page does not say. BulletProof Real Estate Agent is a trademark of its owner.
Top Real Estate Systems is not affiliated with BulletProof, and this page is TRES’s own comparison; if a BulletProof figure here is out of date, email team@toprealestatesystems.com and it will be corrected. No one controls Google or any AI platform, and neither company can guarantee a ranking or an AI mention.
What is BulletProof Real Estate Agent?
BulletProof Real Estate Agent sells a visibility platform for agents that combines Google and AI search work with its own CRM, missed-call text back and group coaching. Its pricing page on 23 October 2026 listed four plans: Flagship at $399 a month, Pro at $999 with an IDX website, Premium at $1,250 with a VIP manager, weekly done-for-you blogs, quarterly PR and voice AI, and Platinum at $3,999, which adds one exclusive agent per market. Each plan also has a yearly price equal to 11 months.
Is TRES cheaper than BulletProof?
At the entry level they match: both start at $399 a month for the Google work. For a website, TRES Foundation plus the Website switch is $499 a month plus a one-time $999 build, against BulletProof Pro at $999. With all three TRES switches on (AI Visibility, Website and Managed Ads), TRES is $799 a month plus $1,298 once; BulletProof Premium is $1,250 and Platinum is $3,999.
BulletProof includes a CRM and group coaching in every price; TRES does not sell a CRM, and its one-on-one coaching is sold separately from $2,000 a month. TRES also has a $199 do-it-yourself plan, the DIY Game Plan, which BulletProof does not list.
Which one actually tracks AI visibility?
The TRES AI Visibility switch (+$100 a month on Foundation) tracks the same buyer and seller questions every month in ChatGPT, Gemini, Google AI Mode and AI Overviews and shows you the screenshots, plus who AI names instead of you.
BulletProof lists an "AI Search Foundation" on every plan, described as "Structured for ChatGPT, Google AI, and Perplexity recognition"; its pricing page does not say how results are tracked or reported, so ask to see a sample report.
Do I have to switch CRMs?
With TRES, no: TRES does not sell a CRM, and leads go to the one you already use. With BulletProof, a CRM and pipeline, missed-call text back and follow-up workflows are part of the platform, which suits an agent who wants one login for everything and less so an agent who is happy with the CRM they have.
What happens to my website if I leave?
With TRES, your domain and the website built on the Website switch, content included, are yours from day one. BulletProof's pricing page does not say what happens to the IDX website, the term length or cancellation terms, so ask them before you sign.
Where each one fits
BulletProof is the better fit if
- You want one platform for your CRM, missed-call text back and follow-up
- You want group coaching several times a week
- You want voice AI and expired-listing leads in the same system
- You want to be the only agent the company works with in your market (Platinum)
TRES is the better fit if
- You want the Google profile and AI visibility done for you, with screenshots every month
- You already have a CRM and do not want another login
- You want month to month from $399, or a $199 plan where you do the work with a plan
- You want a website built for $100 a month plus a $999 build that is yours from day one
- You want the work run by a licensed agent who uses the same system on her own business
Which one should an agent pick?
Pick BulletProof if you want one platform that replaces your CRM and follow-up, group coaching several times a week, voice AI and expired-listing leads, or the option to lock your market on Platinum. Pick TRES if you want the Google profile and AI visibility done for you and proven with screenshots every month, you want to keep the CRM you already use, you want month to month at $399, or $499 with AI Visibility, or you want a website that is yours from day one.
Where the facts on this page come from
Want to see where you stand today?
Top Real Estate Systems runs the searches your clients run on Google and the major AI assistants, then sends you a written report of who gets named. Free, no card.