Coaches · Business and sales coaching

Coach Jason Lash: business and sales systems

Jason Lash has run his own real estate team in West Michigan since 2008. He coaches agents on the part of the business that comes after getting found: recruiting, lead generation, automation, lead conversion and running real estate like a business.

Ongoing coaching

Coaching with Jason

$1,997/month

Month to month

  • Two 60-minute one-on-one calls a month
  • His systems and materials between calls
  • Recruiting, team building and lead generation
  • Requires the DIY Game Plan or Foundation
What Jason coaches

Run it like a business

  • Recruiting and team building: when to hire, who, and how to keep them
  • Lead generation: which sources are worth paying for
  • Automation and drip campaigns that keep leads warm
  • Lead conversion: turning conversations into appointments
  • Systems: the numbers and routines a team runs on

TRES bills for coaching with Jason and pays the coach. Month to month: cancel before your next billing date. Coaching is never discounted. No income or results claims: coaching is advice and accountability, and the results are yours.

Who is Jason Lash?

Team leader since 2008Founded The Lash Group in the fall of 2008 after leaving the mortgage industry.
Associate brokerThe Lash Group at Epique Realty, Wyoming, Michigan, serving the Grand Rapids area.
Team productionHis team reports $40–$60 million in sales a year.
Coach and speakerRuns a free twice-monthly Agent's Edge Mastermind; guest on the Club Wealth podcast on AI, tech and winning habits (January 2024).

Background facts are from Jason Lash's own sites (grhomes.net, realestatecoachjasonlash.com) and the Club Wealth podcast, checked 5 November 2026. Production figures are self-reported.

Not on a TRES plan yet?

Coaching sits on top of the DIY Game Plan ($199/mo) or Foundation ($399/mo), so Jason has your scorecard to coach from.

Want Google, website and AI systems instead?

Nicole Gaudet's 90-Day Intensive, $1,000 a month for 3 months.

Does AI know your name?

Start with the free AI Visibility Report. TRES checks where you rank on the map and whether ChatGPT, Gemini and Google AI name you, then you will know which plan, if any.

City and state you work in

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